CLEP Marketing Principles

Principles of Marketing CLEP Exam Preparation

Online CLEP Exam Course for Principles of Marketing

CLEP exam prep Intro MarketingThe Principles of Marketing CLEP exam covers the material taught in an introductory, fundamentals marketing course. The Marketing Principles CLEP exam concentrates on the role of marketing in society and within a business, understanding markets, strategic planning, the marketing mix and other selected topics, such as marketing ethics, research, services and not-for-profits.

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The CLEP Exam for Marketing Principles will expect students to have a basic knowledge of the economic, cultural, political, and technological trends important to marketing.

The Principles of Marketing CLEP exam allows 90 minutes to answer 100 questions in the following topic areas:

The Marketing Mix (40-50% of CLEP Exam)

  • Product & Service Management
  • Branding
  • Place – Distribution Channels & Logistics
  • Integrated Marketing Communications/Promotion
  • Electronic Commerce (eCommerce)
  • Pricing Policies

Target Marketing (22-27% of CLEP Exam)

  • Positioning
  • Marketing Segmentation
  • Consumer Behavior
  • Business-to-Business (B2B) Markets

The Role of Marketing in a Firm (17-24% of CLEP Exam)

  • Marketing Concept
  • Marketing Environment
  • Marketing Planning & Strategy
  • Marketing Research

The Role of Marketing in Society (8-13% of CLEP Exam)

  • International Marketing
  • Non-Profit Marketing
  • History of Marketing
  • Socially Responsible Marketing
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